Free tools
Three tools that work together. You answer objective questions about your business, the tool does the math and organizes the answers, and at the end you download a finished PDF and a file to hand to artificial intelligence. The tools themselves run in Portuguese.
Suggested order
Before any tool, read Encontre um MEIo: it is the book that explains the method, and whoever reads it first understands what they are doing here. Then start with the price. Without it, everything else sells at a loss. Every tool lets you load the Dogão do Zé example, a hot dog cart on Praia do Francês, and see it fully filled in before you start your own.
One at a time
Each tool was born from a problem that shows up in almost every small business. First the problem, then the tool, and at the end what you take with you.
The problem
You guessed a price, copied the competitor or even asked ChatGPT. Now you sell a lot and earn little, with no idea why. Selling at the wrong price breaks a business just as fast as selling nothing.
Tool 1 of 3 · 20 min
How much to charge so you are not paying to work
A pricing calculator for people who are not good with numbers. It starts from the fixed cost, the variable cost and the cost of what you sell, and gives back the price of each item with the margin you choose.
What you get
The problem
The small business owner wants to be positioned and does not know how. The word on the street is that positioning means a pretty logo and an expensive look. Positioning is taking up space, in the market and in people's lives.
Tool 2 of 3 · 35 min
Everything your brand needs to communicate, and what needs fixing first
Two tools in one. It works the three pillars of positioning: the market one, which is the space the brand takes in the market; the institutional one, which is the space it takes in people's lives; and the strategic one, which is what it does to keep that space from the competition.
What you get
The problem
You ask artificial intelligence for a marketing plan and get a text that fits any business, which means it fits none. The problem is not how you asked. It is that the machine has no idea what you charge, who buys from you or what your brand promises.
Tool 3 of 3 · 10 min
AI working with your method, not in place of it
Four ready made prompts, plus one filled in example. Each one expects the file the other tools generate and gives back a piece of the plan with your own numbers inside.
What you get
Questions and answers
They are. All three are free: Precifica MEI, Brand Positioning and the Prompt Bank. They ask for a one time sign up with name and WhatsApp, the same one that opens the books. The tools are in Portuguese.
No. Each tool saves what you fill in on your own browser, and nowhere else. There is no server receiving it: not even Zé Paulo sees what you write. Changing devices or clearing the history starts from zero, so download the PDF and the text file before you close the page.
Start with the price, in Precifica MEI: without it, everything else sells at a loss. Then Brand Positioning, to know what the brand communicates. The Prompt Bank comes last, so artificial intelligence answers with your context inside. Before all of them, the book Encontre um MEIo explains the method.
It is the tool that builds the price of a product or a service from the real cost, the hours worked and the margin the business needs. You answer objective questions, the tool does the math and hands you a finished PDF.
A two stage briefing that ends in the brand positioning written down: who it talks to, what it promises, which archetype represents it and which values hold the choice together. It comes out as a PDF, ready to guide the visuals, the writing and the communication.
Oficina DIGIT@MEI
You can have both for free: Encontre um MEIo on this site and the workshop in partnership with SEBRAE Alagoas, Sergipe, Pará and Tocantins.
