Chapter 02 Find out whether your business idea pays off
Before the logo, before the Instagram account, before hiring anyone.
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This chapter was written in Portuguese. Below is what it covers, in English. To read it in full, switch the site to Português in the menu.
This chapter is about testing the idea before spending money on it. It walks through analyzing whether your market is viable: how big it is, who is already there, what they charge and whether there is room for one more. Then it puts the business plan back where it belongs, as a working document rather than paperwork, and ends with a simplified map you can fill in by hand, page by page.
The point of the chapter is simple: knowing the size of the market is the first step to not losing before the game starts.