Chapter 03

Take control of the money coming in and going out

You do not earn what you invoice.

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This chapter was written in Portuguese. Below is what it covers, in English. To read it in full, switch the site to Português in the menu.

The financial chapter. It starts with the golden rule of never mixing the money of the company with the bills of the family, and with setting your own salary as a fixed cost of the business. From there it builds the balance sheet, the photograph of what you own, what you owe and what is really yours.

Then comes the money map, the income statement, read in three movements: everything that comes in, everything that goes out and everything that stays. The chapter closes with pricing in eight steps, from the fixed expenses to the margin you choose, and with the line that gives the section its name: cost does not forgive dreams.

What is inside - Financial management practices for a small business - The money map (the income statement) - Cost does not forgive dreams - How to price in eight steps

The Precifica MEI tool on this site does the whole calculation of this chapter for you.